Economic Aspects of the Essence of Sustainable Marketing

Sustainable marketing is a strategic approach that combines the economic objectives of businesses with responsibility towards society and the environment. It promotes long-term value creation through ethical business practices, efficient resource management, and the development of trust between companies and consumers. In the context of the modern economy, sustainable marketing has become an essential factor for competitiveness, innovation, and sustainable development. By integrating ecological and social considerations into marketing strategies, organizations can improve their public image, strengthen customer loyalty, and contribute positively to society and the environment.