What question did this study set out to answer?

This study aims to develop a framework to understand the effect of internal communication on employee readiness for change in SMEs post-COVID-19.

Understanding Employees’ Readiness for Change in Small and Medium-Sized Enterprises: A Multidimensional Communication Framework

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Randomized trial examines how internal communication affects employee readiness for change in SMEs, suggesting new management strategies.

This study aims to develop a framework to understand the effect of internal communication on employee readiness for change in SMEs post-COVID-19.
Empirical testing through quantitative survey of 454 employees from Croatian SMEs.
Utilized a disjoint two-stage PLS-SEM approach for analysis.
Internal Communication Satisfaction positively affects employee Readiness for Change with a significant effect size.
Perceived Quality of Change Communication also positively influences employee readiness.
Moderating and complementary mediating effects were confirmed in the analysis.

Cvjetković et al. (2026) studied this question.

View Full Paper

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View Full Paper

Ask AI

Bookmark

Authors

Randomized trial examines how internal communication affects employee readiness for change in SMEs, suggesting new management strategies.

This study aims to develop a framework to understand the effect of internal communication on employee readiness for change in SMEs post-COVID-19.
Empirical testing through quantitative survey of 454 employees from Croatian SMEs.
Utilized a disjoint two-stage PLS-SEM approach for analysis.
Internal Communication Satisfaction positively affects employee Readiness for Change with a significant effect size.
Perceived Quality of Change Communication also positively influences employee readiness.
Moderating and complementary mediating effects were confirmed in the analysis.

Cvjetković et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark