“I Learned Something New Today, Thank You!”: Tik Tok as a Cultural Space for Peer-to-Peer Media Literacy

This research examines TikTok as a cultural space where media literacy is developed and circulated through peer-to-peer teaching among youth. Taking MediaWise’s TikTok account (devoted to youth-led media literacy education) as a case study, this research analyzes 50 videos from the account’s “media literacy tips” playlist and top-performing videos. Findings show that media literacy accounts, such as MediaWise, are informative and relatable forms of communication that engage youth in current news and events. Particularly, MediaWise leverages TikTok-native editing, relatable content, youth vernacular, and real-life examples to make media literacy practices appealing and accessible. Audience responses indicate both learning and appreciation, as well as resistance and distrust, within an increasingly polarized political landscape. These findings highlight both the potential and the limits of peer-led media literacy on platforms that are playing a gradually central role in how young people encounter and tackle (mis)information. With implications for policymakers, educators, news organizations, caregivers, and nonprofits dealing with media literacy, this study can contribute to a better understanding of youth media literacy education and civic engagement.