A Study on the Factors Influencing Customer Preference with Special Reference to Chennai Central Cooperative Bank

Banking plays a vital role in the economic development of a country by mobilizing savings, facilitating investments and providing financial services to individuals, businesses and communities. In today’s competitive financial environment, customers have multiple banking options such as public sector banks, private sector banks, regional rural banks and Chennai central cooperative banks. Among these, Chennai central cooperative banks hold a unique position due to their customer-centric approach and community-based functioning. Unlike commercial banks that primarily focus on profit maximization, Chennai central cooperative banks operate on the principles of mutual help, democratic control and service orientation. They aim to promote financial inclusion and support the socio-economic development of their members.