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Study investigates investment behavior and awareness of mutual funds among customers, suggesting banks influence choices.
In today’s dynamic financial environment, investment decisions are no longer limited to traditional savings instruments such as fixed deposits or post office schemes. With increasing financial literacy and digital banking penetration, mutual funds have emerged as one of the most preferred investment avenues for individuals seeking diversification, professional management, and potentially higher returns. In this context, banks play a significant role in promoting and distributing mutual fund products to their customers.
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K et al. (2026) studied this question.
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