Media Narratives and Dominant Frames in the Representation of Migrants in the Croatian Media Space

January 1, 2026Open Access

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Key Points

This analysis investigates how Croatian media portray migrants and migration, focusing on prevailing narratives and objectivity.
Qualitative and quantitative analysis of 182 media publications from major text outlets, online portals, and broadcasts.
The sample covers reports, stories, and news related to 'migration' and 'migrants' from July to September 2024.
Assessment of narrative framing, tone, objectivity, and source diversity.
66% of media narratives frame migration within the context of security.
52% of publications convey a negative or skeptical tone towards migrants, while positive portrayals are rare.
Only 35% of articles achieve diversity in sources, highlighting concerns over objectivity.

Qualitative and quantitative content analysis reveals dominant security frames in Croatian media narratives on migration.

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Sedak et al. (2026) studied this question.

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