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June 14, 2026South Asian Journal of Business Studies1 citations

Greening Portfolios: Self-Determination and Egoism in Green Investment Decisions

Greening portfolios: the role of self-determination and egoism in pre-adoption green investment decisions

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Authors

PMPooja MehtaSGSaijal GulatiAPAmarjit Kaur Passi

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Overview

Quantitative study investigates psychological factors affecting green investment intentions among retail investors, suggesting pathways for sustainable finance.

Key Points

  • The study aims to examine psychological factors influencing retail investors' attitudes and intentions toward green investments and the moderating role of investment knowledge.
  • Conducted a quantitative study with 540 retail investors in North India using a structured questionnaire.
  • Analyzed the proposed model and moderation effects through Partial Least Squares Structural Equation Modelling (PLS-SEM).
  • Perceived personal inconvenience negatively impacts attitudes toward green investment.
  • Autonomy, competence, relatedness, concern for environmental outcomes, green self-identity, and moral obligation positively influence green investment intention.
  • Knowledge of green investment enhances the relationship between attitude and intention.

Cite This Study

Mehta et al. (2026) studied this question.

synapsesocial.com/papers/6a2e4687b1cc60ccdea8b38bhttps://doi.org/10.1108/sajbs-02-2025-0068
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