An examination of the effect of the president's letter and stock advisory service information...

Steven E. Kaplan; Susan Pourciau

doi:10.2308/bria-9701170918

March 1, 1990Behavioral Research in Accounting

An examination of the effect of the president's letter and stock advisory service information...

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Key Points

This research aims to investigate how the president's letter and stock advisory information influence investor financial decisions.
Analyzed three different impression management strategies
Focused on trends in buy decisions among investors
Identified significant effects of communication strategies on investor decision-making
Observed varying trends in buy decisions based on the type of information received

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Abstract

Examines the effects of the president's letter and stock advisory service information on investor's financial decisions. Analysis of three different impression management strategies; Trends in buy decisions.

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Kaplan et al. (1990) studied this question.

synapsesocial.com/papers/6a2f9718a1cfeec49082831f https://doi.org/10.2308/bria-9701170918

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An examination of the effect of the president's letter and stock advisory service information...

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Abstract

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An examination of the effect of the president's letter and stock advisory service information...

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Abstract

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