Evaluates how FinTech strategies improve sustainability performance in banking, suggesting key pathways for innovation.
This positivist study examined how FinTech Strategic Adoption (FSA) influences Sustainability Performance (SP) through Sustainable Digital Innovation (SDI) in Bangalore's banking sector. Using a quantitative cross-sectional design, data were collected from 320 public and private bank employees through structured Likert-scale questionnaires. Stratified random sampling targeted digital, operations, and ESG roles. PLS-SEM analysis with Smart PLS 4 confirmed strong reliability and validity. Findings showed that FSA significantly predicts SDI (β=0.535, p<0.001), while SDI strongly improves SP (β=0.486, p<0.001). SDI also partially mediates the relationship between FSA and SP (indirect β=0.260, p<0.001; R²=0.450). The study concludes that sustainability-focused digital innovation is the key mechanism linking FinTech strategies with measurable ESG and sustainability outcomes in banking.
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