An analysis of digital twin technologies enhancing supply chain viability: empirical evidence from multiple cases

Recent challenges, including the semiconductor shortage, the Suez Canal blockage, the Russia-Ukraine conflict and the Huthi attacks in the Red Sea, have shifted the focus of top management towards ensuring continuity and building resilience in their supply chain (SC). These threats manifest in supply shortages, manufacturing halts and significant revenue losses, prompting a re-evaluation of SC strategies and increased investment in digital technologies. Specifically, adopting digital twin technologies (DTTs) enhances organizations to cope with SC disruptions by providing real-time data, facilitating quick decision-making and enabling immediate actions or responses. Applying the theoretical lens of the practice-based view (PBV), the present research analyses five cases to illustrate how DTTs beneficially support SC viability (SCV) practices, enhancing operational performance subsequently. The study uses secondary data to provide empirical evidence on the Digital supply chain practice model (DSCPM). The findings highlight the DTT’s role in facilitating SCV practices, enhancing visibility, adaptability and velocity. From a managerial perspective, however, the study reveals a notable gap between potential benefits and practical implementations of DTTs.