Reveals the importance of AI strategies in geoprofessional firms, highlighting workforce challenges.
If you’re too busy to incorporate deliberate artificial intelligence strategies into your firm, you may be going out of business sooner than you think! But barriers to using AI and automation are real. The Geoprofessional Business Association’s June 2025 Crystal Ball Workshop recognized that the two most pressing topics in our geo-business future — workforce challenges and artificial intelligence/automation — can work together to build a stronger, more resilient geoprofessional practice. It’s critical that we get the AI part right, and quickly.
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Rensler et al. (2026) studied this question.
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