What does this research mean for the field?

TikTok's algorithmic preferences and influencer-driven content construct an aestheticized, positive narrative of tourist destinations that marginalizes and normalizes the negative realities of overtourism. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

This study aims to examine how overtourism is depicted and obscured in TikTok narratives about Naples.

June 17, 2026Open Access

Overtourism in the Digital Age: A Content Analysis of TikTok Digital Narratives on Naples

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Authors

GPGabriella Punziano GAGiuseppe Aliperti AVAntonio Vettori

Discussion

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Overview

Qualitative content analysis reveals TikTok's role in shaping perceptions of overtourism in Naples, indicating the need for diverse narratives.

Key Points

This study aims to examine how overtourism is depicted and obscured in TikTok narratives about Naples.
Conducted qualitative content analysis on 300 TikTok videos focused on Naples.
Explored perceptions and behaviors associated with overtourism.
Analyzed the roles of influencers, residents, tourists, media, and local businesses in shaping narratives.
TikTok narratives predominantly showcase a positive image of Naples, marginalizing overtourism issues.
Influencers generate aestheticized content, while critical perspectives often come from traditional media with less visibility.
A significant discrepancy exists between observable overtourism data and its representation on TikTok, which normalizes overtourism.

Cite This Study

Punziano et al. (2025) studied this question.

synapsesocial.com/papers/6a323cc9d50b63ecad206d60 https://doi.org/10.6093/2723-9608/12361

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June 17, 2026Open Access

Overtourism in the Digital Age: A Content Analysis of TikTok Digital Narratives on Naples

View Full Paper

Ask AI

Bookmark

Authors

GPGabriella Punziano GAGiuseppe Aliperti AVAntonio Vettori

Discussion

Member takes

Overview

Qualitative content analysis reveals TikTok's role in shaping perceptions of overtourism in Naples, indicating the need for diverse narratives.

Key Points

This study aims to examine how overtourism is depicted and obscured in TikTok narratives about Naples.
Conducted qualitative content analysis on 300 TikTok videos focused on Naples.
Explored perceptions and behaviors associated with overtourism.
Analyzed the roles of influencers, residents, tourists, media, and local businesses in shaping narratives.
TikTok narratives predominantly showcase a positive image of Naples, marginalizing overtourism issues.
Influencers generate aestheticized content, while critical perspectives often come from traditional media with less visibility.
A significant discrepancy exists between observable overtourism data and its representation on TikTok, which normalizes overtourism.

Cite This Study

Punziano et al. (2025) studied this question.

synapsesocial.com/papers/6a323cc9d50b63ecad206d60 https://doi.org/10.6093/2723-9608/12361

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