Identifying Priority Areas for the Application of Artifical Intelligence in the Tourism Industry

The purpose of this study is to identify and justify the priority areas for the application of artificial intelligence in the tourism industry based on international experience and current technological trends. The research employs comparative analysis, synthesis, systematization, and scientific literature review methods to examine the existing practices of AI implementation in tourism. The findings indicate that the most promising directions for AI adoption include personalized tourist services, smart destination management, intelligent marketing, tourism demand prediction, virtual assistants, and generative AI applications. The results can serve as a scientific basis for developing strategies and policies aimed at accelerating the digital transformation of the tourism sector, particularly in developing countries such as Uzbekistan.