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Faced with increasing environmental challenges and pressures, many corporations have recognized the need to adopt pro-environmental behavior to achieve sustainable development goals. This study uses knowledge-based dynamic capability theory and social exchange theory as a framework to assess the effects of artificial intelligence (AI) knowledge sharing on pro-environmental behavior. We analyze 209 matched leader – employee questionnaires completed by managers and employees from various corporations in China. Our findings indicate that AI knowledge sharing promotes pro-environmental behavior and that this relationship is mediated by green knowledge sharing. In addition, employee-oriented corporate social responsibility (CSR) plays a positive moderating role between green knowledge sharing and pro-environmental behavior and moderates the indirect effect of AI knowledge sharing on pro-environmental behavior through green knowledge sharing. These findings suggest that corporations should improve their AI knowledge sharing and employee-oriented CSR to encourage employees to engage in more green knowledge sharing, which can in turn increase their pro-environmental behavior. This study makes valuable theoretical contributions and offers practical implications for corporations seeking to achieve sustainable development and competitive advantages in the digital age.
Song et al. (Tue,) studied this question.