This study investigates how companies respond to international market innovation challenges by analyzing the interplay between managerial practices, business intelligence (BI), and innovation performance. Using a quantitative approach with data from 100 SME managers, the research highlights critical dynamics in achieving innovation objectives through strategic orientations and BI mediation. Data analysis revealed two major significant effects. First, companies react positively to the improvement of their innovation performance. Second, a strongly observed link marking the positive mediation effect of business intelligence practices, which indicates that it acts as an appropriate means for achieving innovation objectives. This research suggests a new conceptual model that emphasizes the dynamics of innovation within companies. The methodological approach is based on structural equation methods and uses Smart PLS software as part of an experimental study.
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Ayachi et al. (2026) studied this question.