Abstract Environmental sustainability has become a central strategic priority for organizations seeking long-term competitiveness. Green Supply Chain Management (GSCM) has emerged as a core pillar of this transition, yet many firms still struggle to operationalize environmental practices, measure performance, and balance sustainability with economic growth. At the same time, rapid advancements in digital transformation technologies including IoT, cloud systems, big data analytics, and intelligent automation are reshaping the possibilities for supply chain visibility, resource efficiency, circular economy adoption, and green management. This manuscript integrates the foundational principles of GSCM with the transformative potential of digital technologies, supported by insights from industrial case evidence. The study expands the conceptual scope of traditional GSCM by incorporating digital transformation, green supply chain integration, absorptive capacity, and economic policy uncertainty as strategic variables influencing sustainable performance. The analysis highlights how digital transformation enhances environmental monitoring, supplier transparency, process optimization, and end-to-end circular flows. Findings reveal that organizations embracing green integration and digitalization achieve substantial reductions in emissions, waste, and wat er usage while gaining operational efficiency and competitive advantage. The manuscript proposes an integrated framework that unifies digital transformation and GSCM to accelerate sustainability outcomes and future-ready supply chain resilience.
Shahzad Ashraf (Tue,) studied this question.