Studies Concerning the Comparative Situation of Wine Producers in Romania and Switzerland

A direct study was conducted between over 200 Romanian wine producers, among the counties in which the vineyard culture is meant to be an art, to find out the degree of diversification and also marketing strategies. For the same purpose, 1,000 letters containing our questionnaires were sent to Swiss wine producers, also in the main wine-growing areas of the country, to which 443 responded. The results (for both countries) show that farmers focus on the importance of profits but we also met producers who want a sustainable business that combines tradition with innovation in wine production. More than 50% of the respondents' income, for both countries, comes from wine sales some of them are also selling grapes, especially Swiss farmers, and others, especially Romanian farmers, have another main occupation to secure the income of the family or the company they manage. More frequent is direct marketing than using intermediaries for both states, especially for Switzerland. Winemaking and events are usual marketing tools; about 10% of Romanian respondents offer playgrounds, the Swiss farmers even less.