CUES Communication Toolkit: Handout and Posters

This upload contains a set of communication materials developed as part of the CUES project, Consumers’ Understanding of Eating Sustainably. The materials are based on Deliverable 3.1, the Communication Toolkit for food industry actors. The package includes one written handout and a set of visual posters. The handout provides practical guidance for food value chain actors on how transparency can create strategic value, support trust-building, and enable more informed and sustainable consumer choices. It is structured around three main sections: Awareness, Action, and Aspiration. The Action section presents three intervention scenarios: trust building among short food value chain actors, collective branding for large food manufacturing firms, and empowerment of small food producers. The visual materials complement the handout. One overall poster summarises the three intervention scenarios and their interconnections. Three additional scenario posters elaborate each scenario in more detail, including its purpose, suitable users, implementation pathway, and strategic considerations. Together, the handout and posters provide both written and visual formats to support communication, reflection, and practical implementation by industry users. The materials are intended for food producers, processors, retailers, cooperatives, industry associations, certification bodies, policymakers, NGOs, and other actors involved in food value chains who are interested in strengthening transparency, traceability, trustworthiness, and consumer empowerment.