How the next-generation shapes strategic attention: an attention-based view of AI adoption in family firms

Purpose This study examines how next-generation leaders shape organizational attention to artificial intelligence (AI) adoption in family firms. Design/methodology/approach Drawing on the attention-based view, we use a hybrid Delphi design with 25 experts to identify and evaluate attention-shaping factors. Findings The results show that next-generation leaders act as “attention brokers,” leveraging informal influence, foresight and reframing to redirect organizational focus toward AI. Originality/value The study contributes by highlighting the role of attentional agency in explaining heterogeneity in innovation responses and AI adoption across family firms.