Analysis reveals the impact of disinformation and media strategies during the Ukraine war, highlighting implications for communication.
History teaches us that the victory on the battlefield has always been won by the one who wisely used the available information - information about the opponent, information about one's own forces, information about weather conditions, or spreading misinformation with the aim of deceiving the opponent. It is the same today, not only on the battlefield, but also on the battlefield called the market. The one who most wisely uses the available information and/or outsmarts the opponent or competitor in the market wins. The war in Ukraine is just one more example in a series of examples that confirms this. However, what distinguishes the war in Ukraine from historical wars is the availability of the Internet, the speed of information transmission and the presence of social networks. The biggest advantage of social networks is that most users do not question the veracity of published information - videos, photos and the like. They are an excellent medium for sharing the truth, but also for spreading misinformation.
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Ivana Kovačević Bekić (2026) studied this question.
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