Digital misinformation and parental resistance to newborn heel-prick screening: an Instagram content analysis

This qualitative study examines 260 Instagram posts from prominent Turkish Instagram accounts that oppose newborn heel-prick screening. Using ethnographic content analysis, four main themes emerged: mistrust of medical science, reliance on alternative beliefs, conspiracy theories, and solidarity among parents. Common concerns included distrust of health authorities, perceived violations of bodily integrity, and preference for natural practices. Misconceptions ranged from fabricated illnesses to harmful effects on babies' energy. The findings highlight how social media spreads misinformation and collective opposition. The study recommends enhancing digital health literacy and engaging healthcare professionals on social media to promote newborn screening acceptance.