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Artificial intelligence (AI) in sales organizations: the role of trust | Synapse

January 2, 2026Journal of Personal Selling and Sales Management1 citationsOpen Access

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Artificial intelligence (AI) in sales organizations: the role of trust

DRDeva RangarajanInstitut d'Economie Scientifique Et de Gestion JWJörg WestphalKoblenz University of Applied Sciences JHJohannes HabelMichael Baker International (United States)

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Abstract

Within its 40+ year history, the Journal of Personal Selling & Sales Management (JPSSM) has published hundreds of articles related to the intersection of technology and sales. This research even in...

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Rangarajan et al. (Fri,) studied this question.

synapsesocial.com/papers/6a3f87b4ef8b3439f071bdae https://doi.org/https://doi.org/10.1080/08853134.2026.2614068