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This paper critically examines the application of the Stimulus-Organism-Response (S-O-R) theory in tourism research, addressing essential critiques and proposing avenues for theoretical refinement. The current study synthesizes existing literature to explore residents’ behaviour in tourism contexts. This work seeks to determine how residents’ place attachment influences their emotional connection with tourists (measured by the New Emotional Solidarity Scale abbreviated as NESS) and how NESS impacts their facilitations (active and passive), ultimately predicts support for tourism development through using S-O-R. The research involved 450 residents of Sivas, Turkey, and was conducted using random sampling. Notably, nine out of the ten proposed hypotheses were supported. Results indicated that place dependence and place identity were linked to NESS factors (communality and fairness), except for the insignificant relationship between place dependence and communality. Furthermore, NESS factors significantly determined facilitation factors that were ultimately significant predictors of support for tourism. This work contributes to the theoretical synthesis and practical insights for destination management and policy interventions in tourism. It also advances the understanding of residents’ behaviour and informs evidence-based decision-making in the tourism industry.
Erul et al. (Fri,) studied this question.