Comparative study investigates how winery resources and strategies shape pricing and competitiveness across regions, indicating implications for market recognition.
Key Points
This study examines the relationship between winery attributes and market outcomes, focusing on how organizational resources and strategies affect performance indicators.
Analyzed data from 150 wineries across Burgundy, New Zealand, and South Africa.
Used statistical techniques including Logit, Tobit, negative binomial, and OLS regressions.
Evaluated performance metrics such as price, consumer ratings, competitiveness, and export performance.
Manual grape sorting and human capital positively influence premium pricing.
Significant country-of-origin pricing discrepancies were found, especially in South Africa.
New Zealand wineries show high self-perceived competitiveness but lack high iconic ratings.