The Role of Appearance and Personality Cues in Evaluations of Social Robots : Focusing on Domestic Social Robots in Health and Daily Assistance Contexts

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Key Points

The research aims to explore how appearance and personality traits of domestic social robots influence public evaluations.
Conducted a 2×2 online experiment manipulating appearance (cute vs. not cute) and personality (friendly vs. diligent) traits.
Involved 640 adults aged 20 to 50, controlling for gender and age.
Analyzed data using multivariate analysis of covariance.
Cute robots increased perceived warmth and emotional acceptance, but negatively impacted perceived competence.
Diligent robots enhanced perceptions of competence, trust, and instrumental acceptance.
Interaction effects showed that cute and friendly robots significantly elevated perceived warmth beyond additive effects.

Examines how appearance and personality affect evaluations of domestic robots, suggesting key design implications.

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Cho et al. (2026) studied this question.

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