Strategizing for workplace e‐learning: some critical considerations

Purpose – The purpose of this work is twofold. First, the vagueness of e‐learning terminology is explored as a premise that the uncritical use of language reflects uncritical approaches to e‐learning. North American practitioner literature is then reviewed to examine the way(s) in which e‐learning vocabulary and metaphors reveal the attitudes and values that executive decision‐makers and analysts bring to bear on organizational e‐learning strategies.