This study evaluates an online employment program by an immigrant-serving organization targeting newcomer youth, designed to foster digital marketing skills and support labor market integration through a combination of online training and an internship component. A mixed-methods approach was employed, combining quantitative surveys with program participants and qualitative insights from the program staff interviews. The findings revealed that the program successfully enhanced participants’ skills and confidence, resulting in improvements in employability. Staff feedback highlighted the program’s accessibility, particularly through its online delivery format, though some technological barriers, including digital literacy and platform compatibility, were identified. The results emphasize the program’s positive influence on skill development and integration, while also pointing to areas for improvement in digital infrastructure and participant engagement. These findings have broader implications for similar programs in the settlement sector targeting youth, suggesting that while such programs can significantly contribute to youth integration, careful attention to digital accessibility and engagement strategies is essential for maximizing their effectiveness.
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Kazemi et al. (2026) studied this question.
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