What question did this study set out to answer?

This research aims to identify the key factors that influence Millennials and Generation Z in their purchasing decisions toward fast-moving consumer goods.

July 1, 2026Open Access

Factors Influencing the Purchasing Decisions of Thenew Generation Towards Fast-Movingconsumer Goods (Fmcg)

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Authors

MTMrs. Arti Tripathi DCDr. Kanak ChauhanChamplain College

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Implication

Investigates digital, economic, and psychological factors influencing FMCG purchases among Millennials and Generation Z, suggesting strategic adaptations for brands.

Key Points

This research aims to identify the key factors that influence Millennials and Generation Z in their purchasing decisions toward fast-moving consumer goods.
Analyzed the impact of digital integration, including social media and eWOM, on purchasing behavior.
Investigated psychological influences and price elasticity in consumer choices.
Conducted a comprehensive literature review on emerging trends in FMCG consumption.
Found that digital engagement significantly drives purchase conversion among younger consumers.
Identified a pronounced intention-behavior gap regarding sustainable practices, where consumers desire eco-friendly options but resist higher prices.
Revealed that visual merchandising and packaging are crucial in triggering impulse buys in saturated markets.

Cite This Study

Tripathi et al. (2026) studied this question.

synapsesocial.com/papers/6a44add75cd2549c8bc433a9 https://doi.org/10.82471/kr0ty-1kp68

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Implication

Investigates digital, economic, and psychological factors influencing FMCG purchases among Millennials and Generation Z, suggesting strategic adaptations for brands.

Factors Influencing the Purchasing Decisions of Thenew Generation Towards Fast-Movingconsumer Goods (Fmcg)

Discussion

Member takes

Implication

Key Points

Cite This Study

Factors Influencing the Purchasing Decisions of Thenew Generation Towards Fast-Movingconsumer Goods (Fmcg)

Discussion

Member takes

Implication

Key Points

Cite This Study

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