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Abstract Strategic management research has been characterized as placing less emphasis on construct measurement than other management subfields. To illustrate the consequences of measurement error, we revisit the debate on the causes of diversification. Our research suggests that the divergent findings between studies on this topic are largely the result of measurement error, and that prior work has underestimated the true effect of size in the relationships between variables. Copyright © 2004 John Wiley & Sons, Ltd.
Boyd et al. (Wed,) studied this question.