Nature-Positive Tourism should prioritize biodiversity conservation

Nature-Positive Tourism should place a stronger emphasis on biodiversity rather than on broader environmental issues. In this Perspective, we propose six guiding principles to operationalize this concept and better align tourism with biodiversity conservation goals. We emphasize that behavior change, nature-based solutions, maintaining habitats and wildlife in situ, and minimizing environmental impacts are essential for achieving nature-positive tourism. Together, these approaches can make meaningful contributions to biodiversity conservation.