A Study on the Customer Satisfaction Towards Product in Thangavelu Textile Private Limited at Salem

Customer satisfaction plays an important role in the success and growth of every business organization. In the textile industry, maintaining product quality and customer satisfaction is essential due to increasing market competition. This study focuses on analyzing the level of customer satisfaction towards the products of Thangavelu Textile Private Limited at Salem. The study aims to identify customer opinions regarding product quality, pricing, durability, and service. Both primary and secondary data were used for the research. Primary data were collected through questionnaires from 100 respondents using convenience sampling. The findings reveal that most customers are satisfied with the quality and durability of the products. The study also suggests that introducing more product variety and improving customer service can further enhance customer satisfaction and loyalty.