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July 11, 2026Cogent Social SciencesOpen Access

Plural paths to faith: matching preaching modalities with society’s multifaceted religious needs

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Authors

DEDudy Imanuddin EffendiASAhmad SarbiniMRM Taufiq Rahman

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Overview

Qualitative study examines digital da’wah in urban settings, revealing new forms of religious authority and engagement.

Key Points

  • This study aims to explore how urban Muslim leaders adapt their religious teachings to digital platforms.
  • Multi-sited descriptive-comparative qualitative design in Bandung, Cirebon, and Bogor.
  • Systematic observation of YouTube, Instagram, and TikTok content.
  • Semi-structured audience interviews were conducted to gather insights on platform use.
  • Identified six typologies of digital da’wah reflecting scholarly authority and local culture.
  • Mediatization reshapes traditional religious authority into relational and contextual forms.
  • Proposed a hybrid model integrating digital agility with scholarly integrity and ethical responsibility.

Cite This Study

Effendi et al. (2026) studied this question.

synapsesocial.com/papers/6a51e168c18d7f28ca5011dchttps://doi.org/10.1080/23311886.2026.2698392
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