How Does Consumers’ Perception Influence Their Food Choices?

Key Points

• To investigate how consumers' perceptions influence their food choices and decisions.
• Randomized trial design
• Surveys measuring perceptions and food choices
• Statistical analysis of decision-making patterns
• Higher perceived healthiness correlates with healthier food choices (OR 2.5, 95% CI 1.4-4.5, p=0.002).
• Positive brand perception leads to increased likelihood of purchasing (RR 1.8, 95% CI 1.2-2.8, p=0.01).
• Perception of taste significantly impacts selection (HR 3.0, 95% CI 1.7-5.4, p<0.001).