Developing a Mind Genomics Conceptual Framework for Public Health Nutrition Messaging on Ultra-Processed Food Consumption

Ultra-processed foods (UPFs) have become an increasingly important public health nutrition concern worldwide because of their growing contribution to contemporary diets and their consistent association with adverse health outcomes. However, evidence indicates that UPF consumption is influenced not only by health awareness but also by socioeconomic circumstances, food literacy, and the surrounding food environment, suggesting that general ized nutrition messages may not adequately address the diverse factors shaping food choices across populations. The present paper proposes a conceptual Mind Genomics framework for public health nutrition messaging on ultra-processed food consumption by integrating contemporary evidence from the scientific literature on ultra processed food consumption and its behavioural, socioeconomic, environmental, and food literacy determinants. Four evidence-informed conceptual domains Health Risks & Disease Awareness, Socioeconomic Influences, Food Literacy & Consumer Knowledge, and Food Environment & Behavioral Support were identified and trans lated into a standard Mind Genomics architecture comprising four silos with sixteen communication elements. The framework is intended for future implementation within the BimiLeap Mind Genomics platform, where ex perimentally designed combinations of communication elements could be evaluated to investigate message response patterns, identify nutrition communication mindsets, and generate evidence to support more effective public health nutrition messaging. As a conceptual paper, this study does not evaluate behavioural outcomes or intervention effectiveness but instead provides a structured foundation for future empirical Mind Genomics inves tigations. By integrating current evidence on the determinants of UPF consumption with the experimental princi ples of Mind Genomics, the proposed framework offers a systematic approach for developing and evaluating evi dence-informed public health nutrition communication strategies that may contribute to healthier dietary choices across diverse populations.