Kampung Warna Warni in Kuala Perlis: Empowering the concept of community-based tourism (CBT) in rural area, Perlis, Malaysia

This study aimed to collect primary data on the roles of stakeholders and local communities, as well as the implementation of community-based tourism (CBT), in contributing to the success of the Royal Project of the Village Transformation Program in Kuala Perlis, which seeks to transform it into a kampung warna warni. To collect information, methodologies such as ethnographic observation were used to document the current location, available packages, and tourism infrastructure in this area. The study’s results revealed that community-based tourism (CBT) empowerment succeeded in this area due to strong commitment from stakeholders, enabling local communities to participate actively in the tourism industry and contribute to the development of the tourism hospitality sector. This study demonstrates the success of community-based tourism (CBT) empowerment, as highlighted by stakeholders in the state of Perlis, aligning with the UNESCO approach of “leaving no one behind” in tourism activities.