The Role of Visuals, Humor, and Storytelling in Enhancing Science Communication Within Digital Media Landscapes

In the rapidly changing world of communication, especially in the field of science communication, it is important to understand the best ways to convey difficult information to different audiences. This quantitative study assessed the effectiveness of various communication methods in the field of science communication and the emerging dynamics of new media. A questionnaire survey was used to collect data from 500 participants, and valid data were obtained from 220 researchers, 180 journalists, and 100 communication managers, these obtained data were analyze using Statistical Package for the Social Sciences (SPSS) software. Social media and various storytelling methods help to communicate science to audiences in a more understandable and engaging way. The findings highlights that how audiences are continuing to change and provide practical strategies for people to improve their communication techniques. The novelty of this study is that it combines scientific communication research, journalism, and communication management, providing a holistic view of people from different professional backgrounds.