Exploratory study highlights the importance of traceability in meat supply chains, boosting consumer trust.
In today’s food market, consumers are no longer satisfied with simply purchasing meat products from a shop or supermarket. They want to know where the meat came from, how the animal was raised, whether it was processed hygienically, and how it reached their plate. This growing demand for transparency has made traceability an essential aspect of the meat supply chain.
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Shilviya Bhat (2026) studied this question.
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