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E-commerce has transformed the agricultural landscape, revolutionizing information exchange and driving adoption rates among farmers. In this study, a systematic literature review (SLR) synthesized insights from 87 studies spanning from 2000 to 2024, uncovering the factors, barriers, and challenges related to e-commerce adoption in Asian agriculture. The influencing factors revealed include technological, economic, social, cultural, policy, and market accessibility. Despite its potential, adoption remains hindered by infrastructure deficits, regulatory complexities, and limited digital literacy. This study contributes to the existing body of knowledge by offering a comprehensive roadmap for advancing agricultural e-commerce research and practice in transforming Asia’s agricultural sector.
Jusoh et al. (Thu,) studied this question.