Alternative and Mainstream Media Chapter 1: Introduction Chapter 2: The Modern Media Continuum Chapter 3: Media Frames Chapter 4: The Power of Representation Chapter 5: Defining Media Through Individual Motivations and Identities Chapter 6: Defining Media Through Organisational Practices Chapter 7: Defining Media Through Media Ownership Chapter 8: Defining Media Through Ideological Influences
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Linda Jean Kenix (2012) studied this question.