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This study investigates the impact of halal marketing and competitive pressure, mediated by halal certifying bodies, on halal supply chain management and the sustainability performance of local halal culinary small and medium industries (SMIs) in West Sumatra, Indonesia, which are pivotal to the region’s tourism sector. Employing a quantitative research design, this research used data from 127 certified local culinary SMIs across 18 cities and regencies as samples, collected through non-probability sampling techniques. Data analysis was performed using SmartPLS 4.0. The results revealed that both halal marketing and competitive pressure significantly positively influenced sustainability performance and the effective management of halal supply chains. Moreover, halal certifying bodies were found to play a crucial mediating role, yielding a positive and significant impact on sustainability performance in the context of effective halal supply chain management. These results highlighted the critical interplay between halal marketing strategies, competitive dynamics, and certification processes in promoting sustainability among culinary small and medium industries (SMIs) in developing countries, with a particular focus on Indonesia. The results underscored the significance of these interrelations in enhancing the sustainability of culinary SMIs. By analyzing the unique challenges and opportunities involved, this research contributes to the growing body of literature on halal business practices, offering insights to inform policy-making and strategic decision-making for stakeholders in the halal industry.
Putri et al. (Mon,) studied this question.