A carsharing service has been highlighted as a sustaining service in the environmentally friendly economy. However, the operation model was not compared among potential options in order to provide successful service models to customers, devising a profitable business model. Thus, this paper aims at proposing a simulation model by evaluating the performance of possible service models. The factors of service operation models include trip type, driving duration, relocation and destination. In order to compare various operation models, this paper suggested two criteria such as reservation failure rate and car utilization rate. The simulation model is applied to derive the outputs of two criteria with artificial data. The simulation approach and results of this paper can help the researchers and practitioners devise a successful carsharing service model.
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Yoon et al. (2013) studied this question.
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