Development of community tourism enhancement in emerging cities using gamification and adaptive tourism recommendation

This research aims to develop community tourism in emerging cities by applying the gamification approach to improve the standard of products and services in tourism for offline and online operations. The mobile and web application development concentrates on promoting and advertising tourist attractions, accommodations, restaurants, hotels, and standardized local businesses. The established application also displays the recommended travel routes applied with the adaptive tourism recommendation algorithm for suggesting high-quality travel routes. This algorithm was developed based on the data collected by tourists, tourist attraction staff, and local entrepreneurs altogether. The selected local entrepreneurs, which met the application standards, were demonstrated by the pin reward icons shown in Google Maps. The pin reward icons representing the standardized businesses provide valuable information to tourists when they make decisions. The result shows that the sensitivity was 98.63%, and the accuracy was 97.06% of the recommended location for the tourists, entrepreneurs, and tourism development agencies while using the applications. Ultimately, this will directly benefit the emerging cities if the public sector encourages mobile application utilization training and practices.