Does the advertising effect of athletics impact academic rankings?

The study presented here examines the relationship between athletic success and academic quality among Division 1 universities. The analysis begins by revisiting models that have seen previously examined by other researchers. The current literature is then extended using a new model incorporating academic rankings. The previously used models incorporate objective measures of academic quality. The new model presented here uses rankings which have a subjective input. It is then examined to see whether the subjective opinions present in the academic rankings are influenced by athletic success.