Aligning corporate social responsibility with artificial intelligence in healthcare in the context of the post-COVID-19 recovery: a viewpoint

PURPOSE: This study explores how corporate social responsibility (CSR) and artificial intelligence (AI) can be combined in the healthcare industry during the post-COVID-19 recovery phase. The aim is to showcase how this fusion can help tackle healthcare inequalities, enhance accessibility and support long-term sustainability. DESIGN/METHODOLOGY/APPROACH: Adopting a viewpoint approach, the study leverages existing literature and case studies to analyze the intersection of CSR and AI. It investigates AI's capabilities in predictive analytics, telemedicine and resource management within the framework of CSR principles. FINDINGS: Integrating AI and CSR can profoundly enhance healthcare delivery by ensuring equitable access, optimizing resource allocation and fostering trust through transparency and ethical standards. This synergy benefits public health and enhances the corporate image and long-term viability of healthcare organizations. RESEARCH LIMITATIONS/IMPLICATIONS: The study is conceptual and relies on existing literature and case studies. Future research should empirically test the proposed models and frameworks in diverse healthcare settings to validate and refine these insights. PRACTICAL IMPLICATIONS: The insights from this study can be directly applied by healthcare organizations to develop policies and practices that integrate AI and CSR. This integration can promote ethical standards, enhance operational efficiency and, most importantly, improve patient outcomes. SOCIAL IMPLICATIONS: Integrating AI and CSR in the healthcare sector carries consequences. It plays a role in promoting fairness among patients, bridging gaps in healthcare services, and boosting trust and independence through the clear and responsible use of AI technologies. This highlights the groundbreaking impact of this research within the healthcare industry. ORIGINALITY/VALUE: This paper offers a viewpoint perspective on the strategic alignment of AI and CSR, presenting a novel approach to creating resilient healthcare systems in the post-COVID-19 era. It provides healthcare managers and policymakers with valuable insights on leveraging AI within CSR frameworks to achieve sustainable healthcare solutions, thereby contributing significantly to the field.