Using the methods of literature review, expert interviews and data analysis, based on the conception of converging development between sports industry and elderly care service industry in China, this article focused on the endogenous logic and predictive model involving converging development between two industries. The study indicates that converging development between sports industry and elderly care service industry in China, which is being participated by different business owners, is an innovative business process aimed to build an affordable, a pluralistic and a standard sports-for-seniors market. The partial least square regression was performed to identify the coupling market relation between two industries, which would be enforced through the interaction of sports business layout and the elderly user’s viscosity. During the cultivation period of an innovative sports-for-seniors market, the new business pattern would be composed of the demand-directed convergence, the recombinant service convergence, the resource-sharing convergence, the targeting market convergence, the value chain-extended convergence and the technology-triggered convergence. As the supportive policy, ‘to create a concrete and flexible segmented sports-for-seniors market, to improve the system of multi-pillar endowment insurance and to promote the national education of responding proactively to population aging’ were suggested.
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Youn et al. (2020) studied this question.
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