Performing ‘The Man of the Masses’: Vijay and Construction of Stardom in Contemporary Tamil Cinema

Mohamed Ilyas R.; Aysha Iqbal Viswamohan

doi:10.1080/10509208.2026.2703945

July 17, 2026Quarterly Review of Film and Video

Performing ‘The Man of the Masses’: Vijay and Construction of Stardom in Contemporary Tamil Cinema

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Key Points

This paper aims to trace the evolution of Tamil actor Vijay’s star image and the cultural implications surrounding it.
Analyzed Vijay’s filmography to identify shifts in his star persona.
Investigated cultural contexts and audience perceptions of Vijay's role.
Explored themes of tradition and modernity in Vijay's representation.
Vijay's image transitioned from a romantic hero to a mass hero, reflecting audience expectations.
The negotiation between traditional values and modern identity is prominently featured in his films.
Vijay's stardom has fostered a leader figure that resonates with contemporary societal issues.

Implication

Explores how Vijay's star image evolves from romantic hero to leader figure, indicating shifts in cultural representation.

Abstract

This paper traces the evolution of Tamil actor Vijay’s star image from romantic hero to mass hero to a leader figure. It also explores how Vijay’s stardom negotiates the tensions between tradition ...

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Cite This Study

R. et al. (2026) studied this question.

synapsesocial.com/papers/6a5dba128bd453d3397ab61a https://doi.org/10.1080/10509208.2026.2703945

View Full Paper

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Performing ‘The Man of the Masses’: Vijay and Construction of Stardom in Contemporary Tamil Cinema

Key Points

Implication

Abstract

Discussion

Cite This Study

Performing ‘The Man of the Masses’: Vijay and Construction of Stardom in Contemporary Tamil Cinema

Key Points

Implication

Abstract

Discussion

Cite This Study

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