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In 2021, President Nayib Bukele introduced Bitcoin as legal tender in El Salvador. This paper examines the relationship between right-wing populism and Bitcoin. Through textual and visual analyses, the paper shows how Bukele weaves the promises and techno-utopian ideology surrounding Bitcoin into classic populist narratives. Adopting Bitcoin adds the promise of technology-driven development and the realization of a techno-utopia to the populist narrative template, allowing Bukele to construct a populist myth of himself as a tech-savvy visionary. This brand of crypto-populism represents a novel addition to the right-wing populist repertoire, capitalizing on the promises of an ongoing digital revolution.
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Tobias Boos (2024) studied this question.
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