In this article, we build on previous valuation studies to contribute to the understanding of preferences toward conservation of endangered species elicited via willingness to pay. In particular, we assess the effect of the existence of biological substitutes of local endangered species. We also incorporate biological concepts such as the minimum viable population level into the valuation scenario. Furthermore, the role of ethical and environmental beliefs and their relationship with preferences toward conservation levels are explored. Results are discussed and contrasted with previous studies . ( JEL Q2)
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Ojea et al. (2009) studied this question.
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