Explaining Journalist Interns' Concerns using AI Technology in Media Workspace in Pakistan

This research intends to evaluate the significant predictors impacting the utilisation of AI tools in the media workflow and predict the journalist interns' perceptions and opinions about using innovative AI applications in the media workspace.According to previous studies, research communities contributed to their findings that most journalists may fail to properly use AI applications in their everyday media activities, which remains a challenge for the media sector.Conversely, AI applications may raise privacy concerns, and their incorporation into news coverage may undermine audiences' trust.This study utilised the UTAUT model to measure the influential factors in this situation.This study employed a quantitative method; a survey questionnaire was designed to validate the suggested hypotheses and serve the research purposes.One hundred ninety-six participants recorded their initial responses to discover Journalist Interns' thoughts by experiencing AI applications in the media workspace.For the collection of sampling data, this research applied IBM-PSS and PLS-SEM methodologies to conclude the findings; all the constructs substantially impacted intern journalist behaviour.This research discovered and addressed the Journalist Interns' experience with AI applications; also, researchers can identify the areas for improvement to keep pace with the demands of modern journalism in Pakistan.