Internal communication for change: a complex challenge

Internal communication is a vital component in any change process and a major part of change management. This paper presents a qualitative study of a large industrial company and its change project. The paper contributes to our understanding of communication in change management projects with its description and analysis of the construction of project communication at this company as well as of the managers’ and other employees’ perception of it. The research emphasises that communication is a pivotal part of large change management projects while pointing to its complexity and many pitfalls. Thus, the paper advances the empirical and practical change management research.